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Ms

Aimee Welstead

(she/her)

B2B Engagement And Communications Manager

Engineering and IT Solutions - Rapido

  • B2B Engagement And Communications Manager
    Engineering and IT Solutions - Rapido
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BIO

Aimee Welstead is a strategic communications and marketing leader with more than 25 years’ experience across technology, innovation, corporate, not-for-profit and university environments. She leads marketing and communications for UTS Rapido, the University of Technology Sydney’s industry-facing R&D innovation unit, supporting how advanced software, AI, UX and engineering capability is communicated to industry, government, community and UTS stakeholders.

 

Her work focuses on translating complex technical and research-driven initiatives into clear, credible communication that supports industry engagement, research translation and commercial collaboration with industry partners. She works closely with engineers, researchers and leadership teams to shape positioning, stakeholder communication, thought leadership and strategic engagement across sectors including manufacturing, health, defence, sustainability and digital technologies.

 

Aimee has extensive experience working across global and regional organisations, including roles with IBM in London and Ogilvy & Mather in New York, as well as senior communications and marketing roles across technology and purpose-led organisations in Australia. Her background spans B2B communications, technology marketing, brand development, executive communication, digital engagement and industry partnerships.

 

At UTS Rapido, she leads integrated communications across digital, media, events, case studies and industry engagement, helping connect UTS capability with real-world innovation challenges and opportunities.

 

Areas of Expertise

  • B2B marketing and communications strategy
  • Research translation and industry engagement
  • Technology and innovation communications
  • AI, software and engineering capability positioning
  • Strategic stakeholder and executive communication
  • Digital content strategy and thought leadership
  • Industry-facing communications and partnership engagement
  • Brand development within complex organisations
  • Media engagement and spokesperson support
  • Cross-functional collaboration across research, engineering and business teams

 

Recognition and Contributions

  • UTS Faculty of Engineering and IT Professional Staff Member of the Year, 2024
  • UTS Faculty of Engineering and IT for Good Social Impact Team Award, 2024
  • UTS Faculty of Engineering and IT Colleague of the Year Finalist, 2023

UNIVERSITY OF TECHNOLOGY SYDNEY APPOINTMENTS

  • B2B Engagement and Communications Lead
    UTS Rapido, Sydney, Australia28 Nov 2024 - present
  • B2B Marketing & Communications Lead
    UTS Rapido, Australia28 Nov 2022 - 27 Nov 2024

UNIVERSITY OF TECHNOLOGY SYDNEY ORGANISATIONAL UNITS MEMBERSHIP

  1. Faculty of Engineering and Information Technology
    Faculty

MEDIA

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DEGREES

  • BAHons, Business Marketing
    Brunel University of London, London, United Kingdom

POSTGRADUATE TRAINING

  • Certified Digital Marketing Professional
    Digital Marketing Institute, Australia
    Modules: 1. Digital Marketing in the the Era of AI 2. Content Marketing 3. Social Media Marketing 4. SEO 5. Paid Search (PPC) & Display Advertising 6. Email Marketing 7. Professional Skills for Digital Marketers 8. Website Optimisation & eCommerce 9. Analytics with Google Analytics 4 (GA4) 10. Digital Marketing Strategy
  • Post Grad Marketing Diploma
    The Chartered Institute of Marketing, Manchester Business School, United Kingdom
    Marketing

PROFILE TYPE

  • Professional