MrAndrew McCowan

Education Focused Lecturer

Discipline of Strategic Communication

TEACHING AND SUPERVISION

Has been teaching at UTS since the Spring session of 2017 - acting as Tutor, Lecturer and Subject Coordinator for undergraduate Advertising subjects in the B.Comm Strategic Communications Program; specifically: Principles of Advertising and Advertising Campaign Practice, as well as being a Tutor for Brand Advertising Strategies. Also teaching the Business School undergraduate subjects Advertising Strategies and Advertising Practice. Moving to a full-time education-focussed role, he  refreshed and delivered 52664: Branding & Repulation and developed and delivered 52662: Creative Advertising (in both cases as Subject Co-ordinator, Lecturer and Tutor) as part of the reaccreditation of the undergraduate program. In 2024 he was awarded the Faculty of Arts & Social Science's Teaching & Learning Award for Individual teaching for his work on 52662: Creative Advertsing.

 

In the on-campus post-graduate program he co-ordinated lectured and tutored Corporate and Marketing Communication subject for the MA (Strategic Communication) degree until the end of 2023.  Since  then he has been leading the design and delivery of a new  postgraduate subjects - specifically: 57612 Contemporrary Advertising Practice  and 57609 Creative Appeals in Advertising . He also has refreshed the content for 57608 Finding Insights for Understanding Audiences .

 

From the begining of 2023 he became the Course Director for the Master of Strategic Communication (Online) program and has been leading the development and delivery of the suite of 9 subjects for that course.  This role has included directly taking on development of the content for:  570005 Emergent Communication Practice, 570009 Contemporary Advertising, 570010 Strategic Campaigns and 570011 Applied Research Methods, and also being the Subject Coordinator for 570003 Underdstanding Communication in Society, 570005 Emergent Communication Practice, 570009 Contemporary Advertising, and 570011 Applied Research Methods.  

TEACHING & SUPERVISION