MrAndrew McCowan
Education Focused Lecturer
Discipline of Strategic Communication
- Education Focused LecturerDiscipline of Strategic Communication
- +61 (02) 9514 9939 (Work)
TEACHING AND SUPERVISION
Has been teaching at UTS since the Spring session of 2017 - acting as Tutor, Lecturer and Subject Coordinator for undergraduate Advertising subjects in the B.Comm Strategic Communications Program; specifically: Principles of Advertising and Advertising Campaign Practice, as well as being a Tutor for Brand Advertising Strategies. Also teaching the Business School undergraduate subjects Advertising Strategies and Advertising Practice. Moving to a full-time education-focussed role, he refreshed and delivered 52664: Branding & Repulation and developed and delivered 52662: Creative Advertising (in both cases as Subject Co-ordinator, Lecturer and Tutor) as part of the reaccreditation of the undergraduate program. In 2024 he was awarded the Faculty of Arts & Social Science's Teaching & Learning Award for Individual teaching for his work on 52662: Creative Advertsing.
In the on-campus post-graduate program he co-ordinated lectured and tutored Corporate and Marketing Communication subject for the MA (Strategic Communication) degree until the end of 2023. Since then he has been leading the design and delivery of a new postgraduate subjects - specifically: 57612 Contemporrary Advertising Practice and 57609 Creative Appeals in Advertising . He also has refreshed the content for 57608 Finding Insights for Understanding Audiences .
From the begining of 2023 he became the Course Director for the Master of Strategic Communication (Online) program and has been leading the development and delivery of the suite of 9 subjects for that course. This role has included directly taking on development of the content for: 570005 Emergent Communication Practice, 570009 Contemporary Advertising, 570010 Strategic Campaigns and 570011 Applied Research Methods, and also being the Subject Coordinator for 570003 Underdstanding Communication in Society, 570005 Emergent Communication Practice, 570009 Contemporary Advertising, and 570011 Applied Research Methods.
TEACHING & SUPERVISION
- COURSE DEVELOPED57612/ 57812 Contemporary Advertising Practice23 Feb 2025
- COURSE DEVELOPED21 Oct 2024
- COURSE TAUGHT52662 Creative Advertising28 Jul 2024 - 24 Oct 2025
- COURSE DEVELOPED8 Jan 2024
- PROGRAM DEVELOPED23 Oct 2023
- COURSE DEVELOPED23 Jul 2023
- COURSE TAUGHT52664 Branding and Reputation
- COURSE TAUGHT570003: Understanding Communication in Society
- COURSE TAUGHT570005: Emergent Communication Practices
- COURSE TAUGHT570009: Contemporary Advertising
- COURSE TAUGHT57608/ 57808 Finding Insights for Understanding Audiences
- COURSE TAUGHT57612/ 57812 Contemporary Advertising Practice