Dr Andy West is an experienced higher education leader, strategy developer, and team builder. He is currently the Course Director of the Master of Digital Marketing program, lecturing in Marketing Analytics and Innovation & Creativity in Marketing. He is skilled in Market Research, Data Analysis, Entrepreneurship, Curriculum Development, and University Teaching. Dr West is a strong marketing professional with a Doctorate of Business Administration focused in Marketing from the University of Newcastle.

Dr West has previously taught at Macquarie University and New York University (Sydney campus) and has taught in undergraduate and postgraduate programs at UTS since 2014. He has also played a prominent role in matters of academic governance, administration, benchmarking and accreditation. Dr West was Dean of Universal Business School Sydney as well as founding and directing the U.B.S.S. Centre for Entrepreneurship. He has wide experience in course development. Dr West has been a member of the steering committee for the Higher Education Private Provider Quality Network since its inception in 2015.

Dr West's current research is in the impact of Generative AI on marketing and in higher education. He also has research interests in amateur sport participation and governance, drawing on his range of volunteer sports administration roles, currently the Chair of the UTS Northern Suburbs Athletic Club Foundation and treasurer of the UTS Northern Suburbs Athletic Club. He has provided industry and strategic reports to Athletics Australia, Athletics NSW, Paralympics and Special Olympics.

Dr West has authored journal articles, conference papers, book chapters, and industry reports.