DrAnurag Hingorani

Senior Lecturer

Discipline of Marketing

BIO

Dr Anurag Hingorani is a Senior Lecturer in the School of Economics and Marketing. He has most recently been the Bachelor of Business Director for the UTS Business School and has previously been Deputy Head, and Associate Head (Education), of the Marketing Discipline in the UTS Business School.

Anurag teaches marketing communication and related subjects at postgraduate and undergraduate levels. He has previously taught marketing foundations and interactive communication and customer behaviour at the undergraduate level.

Anurag was a Visiting Assistant Professor and Scholar-in-Residence in the School of Communication at Emerson College, in Boston, where he taught subjects such as cultural foundations of consumer behaviour and global marketing communication and advertising.

Anurag has presented his research at national and international, academic and industry conferences on topics such as body image, skincare product advertising, advertising variation, and visual metaphors in advertising and has published related papers besides those in the areas of marketing and business education. His research has been presented at conferences of the European Advertising Association, the Association for Consumer Research, the Australian and New Zealand Marketing Academy and the China India Insights Program at Yale University. He has been Track Chair for healthcare marketing conferences in Europe and Asia and has served as a reviewer for conferences such as the Asia-Pacific Conference of the Association for Consumer Research and the Australian and New Zealand Marketing Academy Conference as well as for academic journals such as the Australasian Marketing Journal, Asia Pacific Journal of Marketing and Logistics, Journal of Marketing Education and the International Journal of Pharmaceutical and Healthcare Marketing.

Anurag is a recipient of the UniJobs Lecturer of the Year Award (2010 and 2012 nominee), the UTS Undergraduate Business Prize for Excellence in Teaching (40-100 students) (Autumn 2013, 2014, 2018), the UTS Business School Certificate for Excellence in Teaching (Undergraduate) (Autumn 2017), the UTS Business School Top Teacher (Autumn 2022, 2023) and Top Subject (Autumn 2022, 2023, 2024) Awards, the Emerald Literati Network Award for Excellence (2013 Highly Commended Paper Award) and the ANZMAC Conference's Best Paper in Marketing Communications Track Award (2016).

DEGREES

  • PhD, Marketing
    Drexel University, United States
  • MBA
    Syracuse University, United States
  • BPharm
    University of Mumbai, India

PROFILE TYPE

  • Academic

DISCIPLINES