Dr. Christine Eckert is Adjunct Professor in the Marketing Discipline. Christine's primary research interest falls into the field of quantitative modeling, with a particular interest in the choices made by market participants, defined broadly. She has researched on this topic across different disciplinary issues: such as the financial decision making of consumers, strategic governance decisions of innovation seeking companies, and corporate and consumer social responsibility. Her research has been published in leading business and health journals such as Journal of Marketing Research, Management Science, Journal of Management, Review of Finance and Tobacco Control.