Dr. Hillbun Ho is an Adjunct Fellow in the Marketing Department of UTS. His research interests span several marketing and management areas, including marketing strategy, buyer-seller relationships, corporate social responsibility, and social media marketing. His work has been published in top-tier journals including Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Business Research, and Communication Research. His work has received several awards, including Journal of Retailing Best Paper Award (2nd runner up), Louise W Stern Award (American Marketing Association), and Institute for Supply Management Dissertation Award.

Dr Ho is adept at using multiple methods including survey, experiment, and archival data in this research. He has conducted executive training and consulted for multinational corporations, such as Research in Motion and Unilever Singapore. Before joining UTS, Dr Ho has worked for Monash University and Nanyang Technological University Singapore.