Dr. Jake An is Senior Lecturer at the UTS Business School, University of Technology Sydney, where he joined in April 2022. His research focuses on transforming data into societal value, with particular emphasis on how emerging technologies can amplify positive social impact. His work examines how digital tools—such as goal-enabling technologies and social investing platforms—can improve consumers’ financial wellbeing and influence broader societal outcomes.

Dr. An’s research has been published in leading international peer-reviewed journals including the Journal of Marketing Research, Management Science, and the Journal of Marketing. His work has received international recognition, including the Shelby D. Hunt/Harold H. Maynard Award (2023), which honors the Journal of Marketing article published that year with the most significant contribution to marketing theory.

Before joining UTS, Dr. An completed a Bachelor of Commerce (First Class Honours) and PhD in Marketing at the University of New South Wales (UNSW) in 2013 and 2018, respectively. From 2017 to 2022, he led research and development at Raiz Invest, a fintech company serving more than 600,000 active customers, where he worked on data-driven innovations to enhance financial decision-making and customer outcomes.