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EM/Prof

Ken Miller

Emeritus Professor

Marketing Discipline Group

  • Emeritus Professor
    Marketing Discipline Group

BIO

Professor Ken Miller received his PhD from Ohio State University. Ken completed his Bachelor of Commerce at UNSW. His career includes academic appointments at the University of Utah, The Ohio State University, University of Washington and the University of Pittsburgh (Semester at Sea Program). He has held visiting teaching appointments in Europe, Asia, USA and Australia. He has taught in many areas of marketing including Marketing Research, Sales Management, Advertising, Consumer Behaviour, Marketing Decision Models, New Product Management, Marketing Strategy and International Marketing Projects. He has conducted international marketing research programs in USA, Vietnam, Thailand, Singapore, Malaysia, India and China.

Professor Miller has had articles published in the leading international marketing journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Journal of Travel Research, Asian Journal of Marketing and the Journal of Services Marketing.He has co-authored an Australian marketing text book which was widely adopted. He completed a text book on Marketing Research which was published by McGraw-Hill in 2008.

He has served on the national committee of the Australian Market and Social Research Society and is past Chairperson of Interviewer Quality Control of Australia (IQCA), which is an industry-wide body set up to assure minimum quality standards within the market research industry. He is a Fellow of the Australian Marketing Institute.At UTS he has served as Dean of the Faculty of Business and Head of the School of Marketing. He consults to a wide variety of Australian and American companies and serves as an expert witness. Consulting assignments have been conducted in areas including marketing research, advertising agency selection, customer relationship management, marketing strategy, market planning, market segmentation, key account management, branding strategy and brand equity management.

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PROFILE TYPE

  • Academic