MsLynne Freeman

After graduating from University of Lancaster with a Msc. in Marketing Education Lynne worked for several years in the Market Research industry in the UK, where she specialised in retail and panel research. Since moving to Australia she has taught both graduate and undergraduate students specializing in consumer behavior and qualitative research. In 2007 Lynne was a recipient, with two other colleagues, of a Carrick Citation for Teaching. As a consultant she has run workshops on tax compliance and qualitative research techniques as well as, giving seminars both here and overseas on communication and Government policy.Her research has been widely published and presented at domestic and international conferences and workshops. Recent papers have focused on education, corporate social responsibility and the use of qualitative research techniques: specifically ethnography and interpretivism.Lynne has been Track Chair for qualitative research, marketing research and marketing education streams at marketing and qualitative research conferences and has reviewed for the Association of Consumer Research, both in Sydney and overseas, ANZMAC and the International Learning Conference. She has reviewed for academic journals such as the Journal of Business Research, Qualitative Market Research; An international Journal and the International Journal of Learning.Her consulting work has involved marketing research; particularly as a qualitative researcher, marketing strategy and marketing communications for a range of clients and she has served in a voluntary capacity on several committees including the AMSRS ethics committee, school and other not for profit boards.