Dr
Nigel BairstowProfile page
Lecturer
SoE&M Discipline of Marketing
FUNDED RESEARCH
My research interests are in Chinese entrepreneurship in Asia, distribution channel management, business networking, and value creation, rooted in a deep understanding of the intricate dynamics that drive business success in the region. With a PhD focused on "Alienation in Channel Marketing Relationships," my research delves into the complexities of maintaining solid and value-driven partnerships in distribution channels. This perspective informs my approach to fostering robust business networks and creating sustainable value, particularly within the context of Asian markets, where the interplay of cultural and economic factors is crucial to entrepreneurial success.