DrBruce Perrott
Adjunct Fellow
Discipline of Marketing
- Adjunct FellowDiscipline of Marketing
BIO
Dr Perrott is interested in how business and marketing strategies are formulated, formalised and managed through to the implementation phase. This interest is pursued through a broad range of activities including; the management of strategic projects; advice and consultation to senior management on strategic direction, methodology and process; research projects that investigate strategic process, management and outcomes; education and management development on all aspects of strategic management and marketing.
He has over twenty five years experience as a senior strategy consultant advising senior managers on business and marketing strategies for growth, working internationally with both private and public sector organisations such as American Express, Lend Lease, CISCO, Coca Cola, Westpac, Orica, Fuji Xerox, HCF, Federal Airports Corporation, Health Insurance Commission, ATandT, Transgrid, Medibank Private, Ramsay Health Care, Citigroup, University of Technology Sydney, Australian Tourism Authority, Insearch and the Civil Aviation Authority.
He frequently conducts public seminars on strategic management, Board governance, brand equity strategies and marketing accountability at Board level.Two major international marketing strategy advisory assignments were completed for the United Nations Commission for Trade and Development in Geneva. These involved briefings and research in the Geneva headquarters, in depth ground research in the country locations, liaison briefings, strategy reports and advisory sessions with government officials and industry managers.Prior to his academic career, he held senior marketing management positions in the industries of food, finance, petroleum and insurance. He was located in Sydney and London with American, British and Australian companies.He has held a number of positions at the University of New South Wales.
These included Director of the Centre for Continuing Education in Commerce, Manager of the Centre for Applied Marketing at the Australian Graduate School of Management and two Visiting Fellow appointments, one at the centre for Photovoltaic devices and Systems and the other at the School of Marketing.At the University of Technology, Sydney he held the position of Director, Post Graduate Programs, and lectures on post graduate and executive development programs in marketing management and strategy subjects; Marketing Management, New Product Management and Electronic Business Strategy.
Numerous papers and workshops have been presented in recent times to international conferences and academic forums in Australia, Belgium, Canada, Finland, Norway, China, France, Germany, UK and the United States. He has authored numerous papers in academic and international management publications including Business Horizons, The Journal of General Management, The Journal of Change Management, The Journal of Information and Knowledge Management and Long Range Planning.His academic qualifications gained from the University of New South Wales include a Bachelor of Commerce in Economics, a Master of Business Administration, and a Doctor of Philosophy degree in Marketing.
He has over twenty five years experience as a senior strategy consultant advising senior managers on business and marketing strategies for growth, working internationally with both private and public sector organisations such as American Express, Lend Lease, CISCO, Coca Cola, Westpac, Orica, Fuji Xerox, HCF, Federal Airports Corporation, Health Insurance Commission, ATandT, Transgrid, Medibank Private, Ramsay Health Care, Citigroup, University of Technology Sydney, Australian Tourism Authority, Insearch and the Civil Aviation Authority.
He frequently conducts public seminars on strategic management, Board governance, brand equity strategies and marketing accountability at Board level.Two major international marketing strategy advisory assignments were completed for the United Nations Commission for Trade and Development in Geneva. These involved briefings and research in the Geneva headquarters, in depth ground research in the country locations, liaison briefings, strategy reports and advisory sessions with government officials and industry managers.Prior to his academic career, he held senior marketing management positions in the industries of food, finance, petroleum and insurance. He was located in Sydney and London with American, British and Australian companies.He has held a number of positions at the University of New South Wales.
These included Director of the Centre for Continuing Education in Commerce, Manager of the Centre for Applied Marketing at the Australian Graduate School of Management and two Visiting Fellow appointments, one at the centre for Photovoltaic devices and Systems and the other at the School of Marketing.At the University of Technology, Sydney he held the position of Director, Post Graduate Programs, and lectures on post graduate and executive development programs in marketing management and strategy subjects; Marketing Management, New Product Management and Electronic Business Strategy.
Numerous papers and workshops have been presented in recent times to international conferences and academic forums in Australia, Belgium, Canada, Finland, Norway, China, France, Germany, UK and the United States. He has authored numerous papers in academic and international management publications including Business Horizons, The Journal of General Management, The Journal of Change Management, The Journal of Information and Knowledge Management and Long Range Planning.His academic qualifications gained from the University of New South Wales include a Bachelor of Commerce in Economics, a Master of Business Administration, and a Doctor of Philosophy degree in Marketing.
PROFILE TYPE
- Academic
AVAILABILITY
- Masters Research or PhD student supervision