Deborah Street is a Professor and Head of the Discrete Choice Experiments Programme at the Centre for Health Economics Reseach and Evaluation (CHERE) at UTS. She has extensive experience in the construction of discrete choice experiments which are a powerful tool used in health economics to investigate the preferences of consumers and providers for services and products. Deborah is a foundation fellow of the Institute of Combinatorics and its Applications, and is a member of the EuroQol group and is a Fellow of the Academy of Social Sciences in Australia.