Dr. TaeWoo Kim is an internationally recognized behavioral researcher focusing on technologies and human decision-making. TaeWoo earned his Ph.D. in Marketing with a minor in Psychology from the Kelley School of Business, USA. TaeWoo also has two Master’s degrees: Economics (Purdue University, USA) and Statistics (University of Iowa, USA). As one of the pioneers in his research topic area, TaeWoo’s research focuses on examining the impact of emerging technologies on human decision-making. His works were published in numerous FT50 and ABDC A* marketing and psychology journals, including the Journal of Marketing, Journal of Academy of Marketing Science, European Journal of Marketing, Journal of Service Research, Psychological Science, and Personality and Social Psychology Bulletin. His research was also featured in various media outlets, including the Wall Street Journal, Harvard Business Review, The Conversation, ABC Radio and Canada’s CBC Radio.

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