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MrAndrew McCowan

Education Focused Lecturer

Discipline of Strategic Communication

Orcid identifier0009-0002-9550-3702 (opens in a new tab)⁠
  • Education Focused Lecturer
    Discipline of Strategic Communication
  • +61 (02) 9514 9939 (Work)
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BIO

Highly experienced advertising strategy and creative development practitioner with a strong background in communications theory and personal experience with the practical impact of fast-changing dynamics that are currently transforming the communications industries. He has been lecturing and tutoring undergraduates and post graduate students at UTS, as well as developing new courses and subjects for on-campus undergraduate and postgraduate programs, as well as a new online postgraduate suite of subjects. His doctoral research was into the nature and future of the concept of an ‘advertising idea’, particularly in relation to the impact that data is having on the application of intuitive creativity to developing advertising materials. This has informed the development of the new advertising focused undergraduate and postgraduate subjects.

UNIVERSITY OF TECHNOLOGY SYDNEY APPOINTMENTS

  • Education focussed Academic/ Lecturer
    University of Technology Sydney, School of Communication, Faculty of Arts and Social Sciences, 15 Broadway, Sydney, NSW, 2007, Australia9 Jan 2023 - present
  • Lecturer/ Tutor (Part Time)
    University of Technology Sydney, School of Communication, Faculty of Arts and Social Sciences, 15 Broadway, Sydney, NSW, 2007, Australia24 Jul 2017 - 30 Dec 2022

NON-ACADEMIC POSITIONS

  • Brand Strategy Consultant
    Freelance/ Self employed, Sydney, Australia15 May 2017 - 28 Jul 2023
  • Strategy Director (Part Time)
    The Core Agency, Sydney, Australia15 Jul 2019 - 17 Sep 2021
  • Head of Planning
    J. Walter Thompson, Strategic Planning, Sydney, Australia9 Jul 2001 - 20 Apr 2017
  • Account Planner
    J. Walter Thompson, Strategic Planning, Sydney, Australia19 Jan 1998 - 16 Jul 2001
  • Account Planner
    J. Walter Thompson, Planning, London, United Kingdom22 Mar 1993 - 12 Dec 1997

DEGREES

  • B.Business (Communication)
    Queensland University of Technology, Brisbane, Australia21 Feb 1988 - 24 May 1991
  • M.A. (Mass Communication Research)
    University of Leicester, Leicester, United Kingdom9 Sep 1991 - 3 Jul 1992
  • PhD, Humanities & Social Sciences
    University of Technology Sydney, Sydney, Australia9 Mar 2018 - 6 Aug 2022

PROFILE TYPE

  • Academic

DISCIPLINES