DrDaniela Spanjaard
Head Of School, Economics And Marketing
The Dean's Unit
Orcid identifier0000-0002-4021-368X (opens in a new tab)
- Head Of School, Economics And MarketingThe Dean's Unit
FUNDED RESEARCH
Consumer Culture Theory
Ethnographic Studies
Consumer Emotions
Brand Loyalty
Retailing
Online Research methodologies
Ethnographic Studies
Consumer Emotions
Brand Loyalty
Retailing
Online Research methodologies
FUNDED RESEARCH
- GRANTRefining Parasocial-Interaction/Relationship (PSI-PSR) Framework and its Role in Virtual-Influencer Marketing - (Behavioural Lab Grant)University of Technology Sydney27 Mar 2026 - 30 Nov 2026People funded by this grant:
- Mehdi BU,
- Chan K,
- Spanjaard D