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DrDaniela Spanjaard

Head Of School, Economics And Marketing

The Dean's Unit

Orcid identifier0000-0002-4021-368X (opens in a new tab)⁠
  • Head Of School, Economics And Marketing
    The Dean's Unit
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TEACHING AND SUPERVISION

Marketing Principles
Customer Experience Fundamentals
Consumer Behaviour
New Product Innovation
Marketing Research
Masters Project
Applied Marketing Research

TEACHING & SUPERVISION

  • RESEARCH-BASED DEGREE SUPERVISION
    Exploring the Effects of Influencers on the Purchase Intentions of Gen Z Consumers
    1 Jan 2025
  • PROGRAM DEVELOPED
    Master of Marketing
    1 Jan 2024
  • RESEARCH-BASED DEGREE SUPERVISION
    Engaging with a brand or fitting in with the masses. An investigation into the effectiveness of engagement tools. Who are consumers really connecting with?
    10 Feb 2020
  • RESEARCH-BASED DEGREE SUPERVISION
    A Dyadic Study Of Mutuality In Exporter-Importer Relationships
    30 Dec 2019
  • RESEARCH-BASED DEGREE SUPERVISION
    Do Australian HE providers differentiate themselves enough to enable an informed choice from prospective students?
    13 Mar 2019
  • RESEARCH-BASED DEGREE SUPERVISION
    Does the Brand Influence a Student's Evaluation of a University? An Exploratory Study
    1 Feb 2019
  • RESEARCH-BASED DEGREE SUPERVISION
    A Study of the Role of Technology and International Entrepreneurial Orientation on the Internationalization of Born-Global Small and Medium Enterprises
    27 Aug 2018
  • PROGRAM DEVELOPED
    WSU Master of Marketing
    8 Jan 2018
    Redesigned course to embed technology and applied learning to ensure work-ready graduates
  • RESEARCH-BASED DEGREE SUPERVISION
    The Impact Of Brand Relationship And Perceived Quality On Brand Loyalty In The Emerging Market Context Of Vietnam
    1 Dec 2016
  • RESEARCH-BASED DEGREE SUPERVISION
    Bitter Cold, Sharp Cheese and Loud Colours, The Chromatic Cacophony of Cross-Modal Sensory Perception
    30 Jun 2016