DrFlora Hung-Baesecke
Senior Lecturer
Discipline of Strategic Communication
- Senior LecturerDiscipline of Strategic Communication
FUNDED RESEARCH
Strategic Communication
Stakeholder engagement,
Corporate social responsibility & Sustainability,
Purpose-Driven Organizations,
Internal Communication
Social media,
Relationship management,
Crisis communication
Research Awards
2018
ICA Public Relations Division Faculty Top Paper Award
Brigham Young University Top Ethics Paper Award, International Public Relations Research Conference, Orlando, Florida, USA.
2015
Koichi Yamamura International Strategic Communication Award, International Public Relations Research Conference, Miami, FL.
2014
Faculty Best Paper, Public Relations Division, International Communication Association
Educator Fellow (sponsored by Edelman Public Relations), Plank Center for Leadership in Public Relations, University of Alabama, USA
2010
Winner, The Gold Standard Awards (category: Leadership and Development) from Public Affairs Asia.
2009
PR 100, being elected as one of the top 100 PR people in China. Organized by China International Public Relations Association, Beijing, China.
2004
Faculty Top Paper, Public Relations Division, International Communication Association
2001
Winner, Ketchum 2001 Walter K. Lindenmann Scholarship, formerly the SMART grant, awarded by the Institute of Public Relations in USA
Winner, Inez Kaiser Award of Association for Education in Journalism and Mass Communication, USA
Outstanding Graduate Scholar, Department of Communication, University of Maryland, USA
2000
Excellence in Research, Department of Communication, University of Maryland, USA
Winner, Inez Kaiser Award of Association for Education in Journalism and Mass Communication, USA
1999
Winner, Inez Kaiser Award of Association for Education in Journalism and Mass Communication, USA
FUNDED RESEARCH
- GRANTMulti-modal Disruption Communications (TfNSW)iMove Australia Limited20 Mar 2026 - 31 Oct 2026People funded by this grant:
- Delmo K,
- McCowan A,
- Raja Arif RS,
- Mwithia J,
- Donovan K
- GRANTThe Role of Dialogic Communication and Listening in Creating Shared-PurposeThe Arthur W. Page Center1 Jul 2023 - 31 Dec 2024People funded by this grant:
- Hung-Baesecke C-JF,
- Chen Y-RR,
- Taylor M