Dr. Ofer Mintz is Associate Professor of Marketing at the University of Technology Sydney (UTS) and Head of the UTS Business School's AI in Research Business Venture Hub (a research focused initiative involving over 70 researchers). His research and teaching focuses on marketing strategy/analytics, the role of marketing in startups, digital marketing, and the impact of AI on businesses and customers. 

Ofer has presented invited research talks on five continents, been awarded grants from several academic-practitioner organizations, and published research in leading academic journals, such as the Journal of Marketing, Marketing Science, Journal of International Business Studies and International Journal of Research in Marketing, and in leading managerial outlets, such as the World Economic Forum, Forbes, Mumbrella, and Harvard Business School Working Knowledge. Ofer has also written a book titled "The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow" and is finalising a second book titled "Digital Marketing Analytics in the Age of AI: Strategies, Metrics, and Analysis Methods." 

Ofer is the first Australian-based scholar to have his research win the Buzzell Award "greatest impact on marketing thought and practice" over the past two years by the Marketing Science Institute, which was awarded for research w/Tim Gilbride, Imran Currim, and Peter Lenk identifying the right metric(s) for the right marketing-mix decision. In addition, Ofer, along with his co-authors, was nominated as a finalist for the Buzzell Award by the Marketing Science Institute for research examining national and organisational cultural drivers of metric use for marketing decisions in 16 countries and the Academy of Marketing Science Review best paper award for research on metaverse marketing. 

Ofer is also quite passionate about teaching his award-winning digital marketing and marketing management subjects that have been highlighted in the media in addition to trying to get students quality jobs in this area or up-skill their current ones, and keeping contact and relationships with former students. Further, Ofer co-led/developed the Digital Marketing Management Training for Women Re-Entering the Workforce After a Career Break Program, sponsored by a grant by the Australian National Career Institute and in collaboration with UTS Future Plus, Interactive Advertising Bureau (IAB) Australia, Right Management, In Marketing We Trust, Indago Digital, and Nibble Digital. 

Apart from UTS, Ofer has been on the faculty, a visiting faculty member, or researcher/lecturer at the Wharton School, Tel Aviv University, Louisiana State University, Reichman University, and University of California Irvine. He has also been an invited delegate on an Australian Trade Mission on Innovation to the USA co-led by Tesla Chairwoman Robyn Denholm and Boeing APAC President Maureen Dougherty that led to an opportunity to visit and talk with executives from leading tech firms in the Silicon Valley and Seattle regions. Further, he has been a judge for the Australian Junior Space Design Competition and is active in many academic and managerial endeavors involving marketing analytics, digital marketing, and start-up firms. Finally, Ofer has given keynote and industry presentations and also served as an expert on marketing, innovation, and strategy practices for legal matters.