University of Technology Sydney’s Ofer Mintz says customer changes are providing businesses with a unique opportunity to acquire, retain and satisfy more customers than they would have pre-pandemic when customer behaviour was more entrenched. Customers are now more willing to buy products at different hours of the day, from different locations, and switch brands. Businesses must be proactive and identify new customer behaviour trends – not rely on how customers used to behave. Pursuing growth requires both financial and human resources, which may be particularly limited for many businesses.