DrOsama Sohaib

Research Focus

My research explores the intersection of business information systems, digital transformation, and applied machine learning, with a strong emphasis on ethical and societal implications of emerging technologies. I investigate how data-driven decision-making, intelligent systems, and digital strategies reshape organizations and industries.

With 50+ scholarly publications and 3000+ citations (Google Scholar), my work contributes to both academic discourse and practical advancements in technology and business.

Research Interests: Business & Information Systems

• Business Information Systems
• E-Commerce & Digital Business
• Digital Transformation & Strategy
• Enterprise Architecture
• Business Process Management
• Digital Privacy & Trust

Data & Decision-Making

• Business Intelligence & Analytics
• Visual & Big Data Analytics
• Decision Support Systems
• Multi-criteria & Fuzzy Logic Decision-Making
• Predictive Analytics

Machine Learning & AI

• Applied Machine Learning in Business
• Neural Networks & Deep Learning
• Ethical AI & Responsible Technology

Social & Ethical Dimensions

• Social Commerce
• Technology Adoption & Impact
• Ethical Implications of AI & Digital Systems

Technical & Research Competencies Data Analytics & Visualization

▸ Power BI | Tableau | Excel Analytics
▸ Python | R | SPSS

Research Methods

▸ Quantitative & Qualitative Analysis
▸ Mixed Methods | Survey Design | Case Studies
▸ Experimental Design | Statistical Modeling

Advanced Analytics

▸ Regression Analysis | PLS-SEM | Factor Analysis
▸ Time Series Analysis | Multivariate Statistics

Machine Learning

▸ Supervised & Unsupervised Learning
▸ Neural Networks | Deep Learning | 

Information Systems & Architecture

▸ IS Design & Development | System Analysis
▸ Business Process Modeling | ArchiMate
▸ Digital Transformation (TOGAF) | Enterprise Architecture