Change for Good @ UTS (CG)

Dr Ariba Abasi is an interdisciplinary researcher working at the intersection of engineering, organisations and social justice. Her research explores how systems of governance, professional practice and organisational processes shape labour rights, social sustainability and ethical decision-making within engineering and global supply chains.

Her work focuses on modern slavery, labour governance and human rights, with particular interests in ethical supply chains, social sustainability and responsible engineering practice. Drawing on interdisciplinary perspectives, she examines how social harms can become embedded within everyday organisational systems and how these systems can be redesigned to promote more equitable and sustainable outcomes. Dr Abasi's research has examined bonded labour, vernacular accounting practices and the enduring influence of colonial legacies on contemporary labour systems. Her work contributes to broader discussions on social responsibility, sustainability and the role of organisations in addressing complex societal challenges.

She is also interested in engineering education and the ways in which systems thinking, human rights and social responsibility can be embedded into curricula and professional practice. Through interdisciplinary collaboration and external engagement, her scholarship seeks to strengthen the societal impact of engineering and contribute to more just and sustainable futures.

Dr Abasi has presented her research internationally and is developing a growing body of scholarship on themes of accounting, modern slavery, social sustainability and labour governance. She is a Lecturer in Engineering Management and Professional Practice in the Faculty of Engineering and Information Technology at the University of Technology Sydney (UTS).

Dr Amir Armanious is a subject coordinator and lecturer in finance at the University of Technology Sydney (UTS) Business School, with around two decades of academic experience spanning undergraduate, Master’s, MBA, and PhD programs. He has taught at local, regional, and international universities, bringing a wealth of cross-cultural and interdisciplinary teaching expertise.

Dr Armanious holds two PhDs in Applied Finance and Financial Economics, complemented by three Master’s degrees in Finance, Economics, and Strategic Planning, as well as three graduate certificates. His extensive academic qualifications underpin his research and teaching excellence.

Dr Armanious is a researcher in financial literacy, financial abuse, and financial fraud, integrating academic scholarship with industry practice. He played a central role in designing and coordinating the subject 25400 Financial Literacy. He contributes to the Financial Inclusion Action Plan (FIAP) and develops tailored financial literacy modules to enhance the knowledge and employability of UTS students.

His research adopts an interdisciplinary and impact-oriented approach, extending to entrepreneurship, responsible innovation, education, social impact, and future-focused teaching. He is particularly engaged in advancing student engagement, Generative AI applications in higher education, and assessment design, with an emphasis on preparing students for lifelong learning and leadership.

Dr Armanious has made significant contributions to student transition and success as the First and Further Year Experience (FFYE) Student Transition Coordinator, where he supports both students and staff and coordinates FFYE Forums. His impact has been recognised through prestigious awards, including:

• Runner-up for the Best Educator Award at the 2026 Money Awareness and Inclusion Awards (MAIAs).
• UTS Vice-Chancellor’s Learning and Teaching Excellence Award in 2025.
• UTS Business School Achievement Award for Education and Student Experience in 2024.
• UTS Vice-Chancellor’s Learning and Teaching Excellence Award in 2018.
• 2017 SIBT Learning and Teaching Excellence Award.
• Top Teaching awards for 2024, 2019, and 2018.

As a committed higher education leader, Dr Armanious is a Senior Fellow of the UK Higher Education Academy (SFHEA) and serves as a mentor and reviewer within the UTS Educational Fellowship Program (EFP), supporting colleagues in achieving Advance HE recognition in fellowship and senior fellowship categories. He also contributes through committee service, including the Finance Department Education Committee and External Engagement and Student Engagement initiatives, as well as collaborations with UTS Startups.

Dr Armanious is the Academic Engagement Coordinator at the Centre for Business Intelligence and Data Analytics (BIDA). He also serves as Associate Editor of the Advances in Economics Education journal, regularly reviews for international journals, and coordinates academic conferences, shaping the next generation of researchers and industry leaders. He is a frequent keynote speaker at international conferences, workshops, and symposiums.

As a doctoral supervisor, Dr Armanious plays a vital role in mentoring and guiding emerging scholars, fostering the development of future industry leaders and researchers, and contributing to the advancement of knowledge and practice in finance and entrepreneurship.

In addition to his academic career, Dr Armanious has extensive professional experience as a financial consultant for the United Nations, government institutions, multinational corporations, and startups, bridging academic research with practical global impact.

We navigate through countless decisions ranging from what to eat to whom to marry, which shapes our roles as citizens, consumers, managers, and policymakers. Dr Adrian Camilleri, an Associate Professor of Marketing at the University of Technology Sydney Business School and Director of the UTS Behavioural Lab, delves into the heart of these decisions, striving to unravel their complexities and unlock pathways to improve outcomes and reduce regrets.

Adrian employs a blend of experimental and survey research methods to understand the thought processes underpinning judgment and decision-making, with a keen focus on what it means for organisations, consumers, and profits. From meal providers “nudging” sustainable diets, to financial service providers encouraging prudent retirement investing, to hospitals encouraging medical professionals to use best practice treatments, to retailers gamifying their loyalty reward programs, to consumers effectively learning from word-of-mouth, Adrian’s research is about understanding and influencing how, when, and why decisions happen.

Research contributions can be found in top-tier academic journals in psychology, management, marketing, and public policy, including distinguished publications in Nature Climate Change, Management Science, and the Journal of Experimental Psychology: General. Notably, he has repeatedly published in and now serves on the editorial board of the top-rated journal, Organizational Behavior and Human Decision Processes.

Recognised for his commitment to "marketing for good" research, Adrian was honoured with the esteemed 2022 AMA-EBSCO-RRBM Award for Responsible Research in Marketing by the American Marketing Association. Beyond his extensive industry recognition, his impact extends to the classroom where he has taught over ten thousand students the intricacies of consumer behaviour and marketing research, nurturing future leaders in the field.

Adrian’s dedication to mentorship is further evidenced by his supervision of PhD candidates and postdoctoral investigators exploring the realms of word-of-mouth dynamics and nudging sustainable behaviour. He is equally interested in spreading knowledge to people outside of academia, with his popular articles garnering more than a million reads across platforms including HBR.org, TheConversation.com, and PsychologyToday.com.

Driven by a commitment to real-world impact, Adrian actively collaborates with industry and government entities, leveraging his expertise to tackle pressing societal challenges. Supported by funding from organisations such as The Commonwealth Bank of Australia, Netflix, and the NSW State Government, Adrian's research aims to bring together academic rigour and practical relevance, embodying his core passion of bringing about positive change that makes a real difference.

Dr. Kaye Chan is a Senior Lecturer (equivalent to Assistant Professor) in Marketing at the University of Technology Sydney, Australia, and the Marketing Department's Associate Head (Education). Kaye was formerly the Director of the Master of Digital Marketing program.

Kaye commenced her academic career after working in industry for over a decade, where she has a proven track record in managing brand portfolios, launching new products, and associated communication and engagement with a range of stakeholders.

Kaye is a passionate educator focused on work-ready skills so her students can succeed in their careers. She was the director of the new Master of Digital Marketing program and has developed and taught subjects in this program for several years. Her other areas of teaching are marketing communications, media planning, and digital marketing. She currently chairs the UTS Business School Teaching & Learning Committee and is the marketing representative on Faculty Courses Committee.

Her research interests focus on data analysis to address sustainable consumption, as well as the issues faced in media and advertising in the online environment, and how marketing communications can be used to influence and change behaviour for a socially good world.  She has a published articles in Journal of Strategic Marketing, Journal of Advertising Research, International Journal of Market Research and Journal of Consumer Behaviour..

Kaye plays an active role in academic life at UTS. In addition to her TL activities, Kaye is a member of UTS Academic Board (2026-2028), Faculty Board Business as well as the Business School Workload Committee who developed the UTS Business School workload guidelines.

Vanessa is an Adjunct Associate Professor with the UTS Institute of Public Policy and Governance and lecturers in the Masters of Business Administration, Graduate Diploma and Graduate Certificates in Local Government Leadership and leads the Executive Certificate for Elected Members in addition to various international public sector teaching programs.

She is a contemporary local government industry leader and executive management consultant with a reputation for innovation and driving public sector transformation. She has over 20 years experience in strategy and operations across various NSW Councils, including a decade in executive management. This includes successfully leading Ashfield Council as General Manager before being appointed as General Manager to lead the Inner West Council merger. Vanessa has serviced on the NSW Ministerial Advisory Group for Local Government

Her experience in broad and includes working in top-tier private sector consulting firms, including as a Director with the Public Sector and Social Impact Practices at Deloitte and is a Senior Associate at Spencer Maurice. Her work in this space has included engagements with the National City District Commission in Port Moresby supporting the Governor to better align local government operations to emerging strategic priorities and the NSW Office of the Children’s Guardian in response to the Royal Commission into Institutional Child Sexual Abuse. 

Her passion piece is her work as Chair of ‘Head Start Homes’, an innovative new social enterprise supporting First Nation, refugee and single parent families move from social housing into home ownership through disruptive collaboration between banks, developers, community housing providers and government.

Saoirse is a cognitive psychologist who investigates how people think and form beliefs, especially in determining which information to trust. Her primary focus is on how individuals use cues like the reliability of the source, the frequency of exposure to information, and the level of agreement or disagreement among different sources. She examines how these factors influence individuals' perceptions of the intentions and expertise of information sources, as well as how they contribute to the acceptance of claims made by those sources.

To explore these ideas, she conducts experiments to examine how indicators of credibility and agreement impact decision-making in real-world contexts. Her findings are crucial for understanding misinformation, especially in legal, health, and political contexts. They also aid in developing strategies to mitigate the effects of misinformation.

Originally from the UK, Saoirse earned her PhD from City, University of London, in 2018. Her doctoral research focused on why people continue to believe misinformation even after it has been corrected. After completing her PhD, she worked at the University of New South Wales and the University of Sydney, where she explored how beliefs about the generation of evidence affect our perceptions of information. She has also been exploring the prevalence and impact of misleading information related to sexual and reproductive health.

Dr Kumi de Silva’s commitment to drive and influence inclusion and belonging has led her from a career as an immunologist with an interest in infectious diseases and developing vaccines to her current role as the Gender Equity Programs Manager at UTS.

Having lived as an international student and a migrant woman in science on precarious employment continues to influence her work. In addition to current projects supporting equitable practices during policy implementation and managing staff careers at UTS as part of UTS Athena Swan programs, Kumi advocates for equity with a focus beyond gender alone. Collaborating with UTS Women in Engineering and IT, she led UTS’s successful applications for two SAGE Athena Swan Cygnet Awards in 2024 focused on supporting women and girls into engineering and IT studies.

She is a Core Committee member of UTS's Multicultural Women's Network. Prior to joining UTS she co-founded Mosaic, a network to support multicultural staff at the University of Sydney and was a member of the successful application for the Science in Australia Gender Equity (Athena Swan) Bronze Award there. Kumi is a Dr John Yu Fellow for Cultural Diversity Leadership.

Kumi's prior research focused on developing vaccines and characterising immunological biomarkers for early identification of disease in livestock. This was made possible while on a rolling series of fixed-term employment contracts by collaborating to secure large industry grants which supported high-performing teams. Other research encompassed immune responses during noninfectious injury including burns and atherosclerotic heart disease.

Dr Kirtika Deo is an academic who obtained her Doctor of Business Administration in Marketing from the University of Southern Queensland in 2020 and graduated in 2022. Her doctoral research focused on examining the factors that influence consumer engagement behaviour through social media marketing in Australia. Dr Deo holds an MBA from the University of the South Pacific, where she maintained an exceptional GPA, and also earned a Postgraduate Certificate in Business from Massey University in New Zealand. In addition, she holds a Bachelor of Arts in Banking, Finance and Economics from the University of the South Pacific.

Since 2020, Dr Deo has been a sessional academic in the Marketing Department at the University of Technology Sydney, where she has imparted her knowledge and expertise to students. She has been teaching at the University of Sydney since 2022 and was also a sessional lecturer at the University of Notre Dame in Sydney, Australia. Before her academic career, Dr Deo gained valuable industry experience in the Banking and Finance sector.

In addition to her academic and professional pursuits, Dr Deo is an accomplished Android app & game developer who has successfully deployed several apps & games on the Google Play Store. She actively manages various fan-based Facebook pages, Instagram, and TikTok. She also has a well-established YouTube cooking channel with over 121,000 subscribers and an educational channel with over 30,000 subscribers.

Dr Deo's research interests centre on key areas of Digital Marketing, including Social Media Marketing, Consumer Engagement Behaviour, Sustainable Marketing, Green Energy, Climate Change, and the SDGs. Her work in these areas reflects her interest in exploring innovative solutions to contemporary marketing challenges.

Dr Rebecca Dong is a lecturer in Management and the Major Coordinator for Human Resource Management (Undergraduate) at the UTS Business School. She holds a Fellowship of the Higher Education Academy (FHEA) with AdvanceHE UK. Her research is dedicated to fostering sustainable, responsible, and psychologically safe workplaces for individuals and organisations alike. 

Rebecca’s research passion centres on the micro-foundations of organisations: the psychological and behavioural building blocks that shape how people lead, collaborate, and thrive at work. At the organisational level, she investigates responsible business that considers sustainability, environmental performance, digital transformation and AI. Rebecca has authored more than 44 high-ranking academic publications, including the Journal of Business Research, Journal of Safety Research, Business Strategy and the Environment, International Review of Economics & Finance, Computers & Industrial Engineering, Regional Studies Regional Science, Acta Psychologica, among others. Her publication has been short-listed for the 2026 Nevile-Plowman Prize for the Best Article in The Economic and Labour Relations Review. Her work has been recognised at top-tier international conferences, including the from Academy of Management (AOM), Academy of International Business (AIB), Australia and New Zealand Academy of Management (ANZAM), and the Association of Industrial Relations Academics of Australia and New Zealand (AIRAANZ). Her research has been recognised as the“Best Paper” (top 10%) as designated by Social Issues in Management (SIM) Division of AOM. She also contributes to the scholarly community as editor for several journals, including Humanities and Social Sciences Communications (the only Nature Journal in Social Science; SSCI Q1), Labour and Industry, and as an editorial board member of the Economic and Labour Relations Review.

Rebecca's teaching excellence has been recognised through multiple awards, including the UTS Business School Award for Teaching and Learning, Top Teacher Award and the Top Undergraduate Subject Award. She has a demonstrated teaching history since 2015, including Human Resource Management, Career Development, Managing Organisation and People, International Business, Global Business Environment, Organisational Behaviour, Cross-Cultural Management, Sustainable Management, Transformation Leadership, Advanced Management Theory, at both undergraduate and postgraduate levels. Rebecca's educational leadership is underpinned by her publications in leading teaching and learning scholarship, including Journal of Further and Higher Education, Education + Training, Education Sciences, Education and Information Technologies and the Australian Educational Researcher. 

Outside academia, Rebecca is actively engaged in the community. She was a Finalist in the 2018 Governor's Multicultural Awards (Youth Award) in South Australia and has received the 2018 Premier's Certificate for Outstanding Volunteer Service, as well as the 2015 South Australia Governor's International Student Award for Academic Excellence.

Dr Scott Dwyer is an Associate Professor and Research Director at the Institute for Sustainable Futures (ISF) at the University of Technology Sydney. 
He is an industry-focussed leader in sustainability research and engagement with 20 years of experience across multiple jurisdictions.
His research interests revolve around the opportunities and challenges posed by disruption in the energy and transport sectors, especially those linked to markets, customers, technologies, policy, and business models. He undertakes applied research with its primary aim being to inform policy and practice.
Dr Dwyer has a long track record of leading, managing, and contributing to transdisciplinary teams involved in complex, innovative research projects for the public and private sectors. During this time he has worked closely to collaborate with a diverse range of organisations, from energy utilities, manufacturers and start-ups to industry bodies, communities, businesses, and government.
He provides expert advice on a wide array of sustainable energy technologies and enablers, encompassing solar, batteries, VPPs, microgrids, embedded networks, UrbanREZ, water and space heating/cooling, demand flexibility, HEMS/BEMS, fuel cell, hydrogen, electric vehicles and its infrastructure.
Dr Dwyer is a regular contributor to media on these subjects, featuring on the ABC News, SBS World News, Nikkei-Asia, The Conversation, The Guardian, The Sydney Morning Herald, The Monthly, and a variety of other specialist media outlets. He is also frequently engaged by policymakers for commentary and expert advice.
As a senior member of the Energy Futures group at the Institute and leader of its work on customer energy innovation, he is a key part of a team that works to deliver outstanding, award-winning research in close collaboration with its partners.

Ross Gordon is a Professor of Behaviour and Social Change in UTS Business School, University of Technology Sydney. Ross is Director of Change for Good at UTS, a research centre focused on transdisciplinary behaviour and social change for social good. 

He is an interdisciplinary behaviour and social change researcher and practitioner with degree qualifications in marketing, public policy, and politics and history. His work focuses on social issues and behaviour and social change, through a systems-oriented, critical, reflexive and plural lens. His research examines how structural factors such as systems, policies, institutions, markets and technologies; socio-cultural factors such as cultures, norms, places and social practices; and individual factors such as personal psychology and motivation shape behaviour, and how research can support equitable and sustainable behaviour and social change.

Prior to joining UTS, Ross was a Professor at QUT (2018-2024) and served on the executive of the QUT Centre for Justice, and was the QUT Business School & QUT Centre for Justice ECR Programme Director. He is a former President of the Australian Association of Social Marketing (2014-2021), and former member of the Board of Directors of the International Social Marketing Association (2015-2022). Ross is also currently a Visiting Professor at Manchester Metropolitan University, and Universiti Teknologi Malaysia, and formerly a Visiting Academic at London School of Economics and Political Science, and The Open University. 

He has worked on specific topics including: energy transitions, energy efficiency, energy hardship, electric vehicle uptake and behaviours, sustainable consumption, environmental sustainability, alcohol consumption and alcohol marketing, gambling marketing and consumption and harm, tobacco control, COVID-19, childhood obesity, non-communicable diseases, mental health, noise and public health, violence against women and children, workplace bullying, and power and politics in the neoliberal university. 

Ross uses interdisciplinary and multi-method approaches to his work and has extensive experience using methodologies including longitudinal quantitative surveys, systematic reviews and meta-analyses, focus groups, depth interviews, ethnography including visual methods, content analysis, and cognitive neuroscience. He has considerable experience designing, implementing and evaluating behaviour programs. 

Ross is a keen player and follower of sports including playing football, cycling, loves travelling, enjoys current affairs, and is a big music fan and occasional techno DJ.

Research topic interests and experience:

Behavioural sciences for health

Consumer ethics

Consumer vulnerability

Consumer Resilience

Energy transitions

Energy equity and justice

Energy efficiency

Energy hardship

Electric vehicle uptake and behaviours

Sustainable consumption

Environmental sustainability

Digital accessibility, confidence and inclusion

Platformisation and harm

Alcohol consumption and alcohol marketing

Gambling marketing, consumption and harm

Tobacco control

COVID-19 related behaviours including vaccine uptake

Childhood obesity

Non-communicable diseases

Mental health

Noise and public health

Violence against women

Workplace bullying

Research methodology capabilities:

Cross sectional and longitudinal quantitative (cohort) survey research  

Qualitative in-depth interviews

Ethnography including visual/video ethnography

Qualitative focus groups

Systematic reviews

Meta-analyses

Content analysis 

Discourse analysis

Cognitive neuroscience (EEG)

Behaviour and social change program design, implementation and evaluation

Theoretical knoweldge and experience: 

Assemblage Theory

Systems Thinking and theories

Socio-ecological models

Theories of Social Practice

Value Theory

Critical Theory

Reflexivity

Symbolic Violence 

Celina McEwen is a Senior Researcher at the University of Technology Sydney’s Business School. She conducts research as part of the Centre for Climate Risk and Resilience (CCRR), and Change for Good at UTS. Celina has an interdisciplinary background with training and experience in social sciences, adult education and information science. She draws on theories, methods and processes from these disciplines to examine issues of social inequities and social justice in various aspects of work and life. She has worked in universities in France and Australia and has collaborated on more than 80 research projects across disciplines. She has contributed her expertise on the sociology and social anthropology of professional practice and education as well as on the design and implementation of qualitative and mixed methods. Some of her work includes the development of the concept of ‘deliberate professional’ with Franziska Trede, which resulted in the publication of the book "Educating the Deliberate Professional" with Springer in 2016; researching gender, diversity and inclusion at work with Prof Carl Rhodes and Prof Alison Pullen as part of the ARC Discovery Project (DP180100360, "Leadership Diversity Through Relational Intersectionality in Australia" (2018-2021); and examining the challenges of the aged care sector workforce as a member of the UTS Ageing Research Collaborative (UARC). She is also a founding member of the UTS Research Community on Domestic, Family and Sexual Violence.

Aristus Ochionuoha is a Lecturer in Marketing at the University of Technology Sydney.   

Before joining UTS Business School, Aristus held key management positions in leading fast-moving consumer goods (FMCG) firms and academic institutions in Nigeria. His 7+ years of experience spans sales, marketing, and teaching roles. He has also occupied several leadership positions in youth-based organizations for development.

Dr Claire Rogers has nearly two decades of experience in sexual and reproductive health and rights (SRHR), gender, and global health.

She has worked for non-government and international non-government organisations, the United Nations, and academic institutions.

Claire has informed SRHR research, policy, and practice throughout her career both in Australia and internationally. She specialises in qualitative SRHR research in low- and middle-income countries; humanitarian crisis and post-crisis settings; and within internally displaced populations, migrant, and refugee contexts.

Claire holds a Bachelor of Science (Biomedical Science), a Master of International Health with Distinction, and was awarded her PhD in International Health in 2019. Her PhD research focused on women's SRHR in Nepal, with a particular emphasis on safe and unsafe abortion practices and post-abortion contraception.

Her areas of professional interest and expertise include safe abortion access and rights, contraception, reproductive justice, cervical cancer screening, sexual and gender-based violence, climate justice, women and children’s health,  and gender, protection and accountability to affected populations.

Sorush is a consumer and marketing researcher and lecturer with a focus on the sociocultural dimensions of markets and consumption.

In his research, Sorush adopts a sociological and cultural approach to the study of consumers and the marketplace – examining how power relations within and beyond the marketplace shape the consumer subject, and how these dynamics are experienced by consumers. He uses qualitative methodologies such as critical discourse analysis and hermeneutics to investigate these power dynamics and consumer experiences.

Sorush’s teaching is in the areas of international and cross-cultural marketing and marketing strategy.

Sonika Singh is a Senior Lecturer at UTS Business School and currently serves as PhD program lead at the Business Intelligence & Data Analytics (BIDA) Centre. She has previously served as Director, UTS’s Marketing Postgraduate Programs. Sonika holds a PhD in Management Science from the University of Texas at Dallas, specializing in advanced econometric and Bayesian modeling.

Sonika’s work is published in globally ranked journals and regularly presented at prestigious international marketing conferences. Her research has been published in leading journals such as the Journal of Retailing, Journal of Retailing & Consumer Services, Customer Needs and Solutions, and Higher Education Development and Research. She has received several accolades, including the UTS Learning and Teaching Team Citation Award (2020), recognition on the Top Teaching List (2023), the Dean’s Strategic Research Grant (2022), and the Social Impact Grant (2023). 

Her extensive research portfolio covers critical business challenges in consumer information search behavior, digital literacy and data privacy, AI-driven consumer insights, sustainability, pricing & promotion strategies, consumer choice and customer segmentation. Sonika's research uses mixed methodologies including quantitative modeling, experiments and survey studies.

She possesses extensive prior industry experience in market research with Sandvik Asia, Kirloskar Oil Engines Ltd., and Premier Automobiles. Sonika integrates her research expertise and industry insights into her teaching of Digital Marketing, Marketing Analytics, and Customer Analytics courses. Her past academic roles include teaching positions at the University of Texas at Dallas, IIM-Indore, and Symbiosis Institute in India.

Passionate about driving positive societal change, Sonika actively engages in community initiatives through research projects addressing digital transformation and effective messaging for non-profits. She currently serves on UTS BUS Centre for Social Justice and Inclusion committee.

Dr David Waller is a Professor and former Head of the Marketing Discipline Group. David has worked in the banking and film industries, and has taught at a number of universities, including University of Newcastle, University of New South Wales and Charles Sturt University.

He has published many journal articles in Journal of Advertising; Journal of Advertising Research; European Journal of Marketing, Journal of Consumer Marketing; International Journal of Advertising; Marketing Intelligence and Planning; and Journal of Marketing Communications. 

David has also authored/co-authored several books, including the leading Australian introductory marketing textbook: Marketing, with Greg Elliott and Sharyn Rundle-Thiele; Advertising: An Integrated Marketing Communications Perspective, with George Belch, Michael Belch, Gayle Kerr, and Irene Powell; and Designing and Managing a Research Project: A Business Students Guide with Michael J. Polonsky; and workbooks How To Prepare a Marketing Plan, How To Prepare a Promotional Plan, Tofu Tiger: The Marketing Plan, Mountain Bike Mania: The Promotional Plan, and Developing your Integrated Marketing Communication Plan.

He was Acting Head and then Head of the Marketing Department 2014-2015 and 2020-2024. In 2022 he received the ANZMAC Distinguished Marketing Educator Award.

The research interests of Dr Poppy Watson lie at the intersection of motivation, attention and choice behaviour. A fundamental question in human psychology is whether we are totally in control of the choices we make and the extent to which we rely on environmental cues to guide our decisions. She is interested in the conflict that arises between our ‘good intentions’ (for example to eat healthily or avoid alcohol) and our innate tendency to be attracted by things that signal reward such as the McDonald’s golden M or the beer logo. She uses methods such as eye tracking and neuroimaging to examine this interplay between biased cognitions and habits on the one hand and explicit motivation on the other. She tries to understand the mechanisms that contribute to unwanted patterns of behaviour in both healthy and clinical populations. She is also involved in intervention projects (to improve treatment outcomes for patients and measuring the efficacy of these interventions) and is interested more generally in health psychology and behaviour change.

Originally from New Zealand, Poppy Watson completed her Masters (2011) and PhD (2016) at the University of Amsterdam in the Netherlands. There, she investigated reward-seeking behaviours and how these could be triggered by cues in the environment. From 2017 - 2023 Poppy worked at UNSW - first as a postdoc with Mike Le Pelley and Steve Most and then as a Discovery Early Career research fellow (DECRA). Since October 2023 she has been working at at UTS, teaching into the Psychology Undergraduate Programme. As Senior Lecturer she coordinates the Health Psychology Subject (96636) alongside her research conducted as an ARC Future Fellow (2026-2029).