Discipline of Marketing

Dr. Jake An is Senior Lecturer at the UTS Business School, University of Technology Sydney, where he joined in April 2022. His research focuses on transforming data into societal value, with particular emphasis on how emerging technologies can amplify positive social impact. His work examines how digital tools—such as goal-enabling technologies and social investing platforms—can improve consumers’ financial wellbeing and influence broader societal outcomes.

Dr. An’s research has been published in leading international peer-reviewed journals including the Journal of Marketing Research, Management Science, and the Journal of Marketing. His work has received international recognition, including the Shelby D. Hunt/Harold H. Maynard Award (2023), which honors the Journal of Marketing article published that year with the most significant contribution to marketing theory.

Before joining UTS, Dr. An completed a Bachelor of Commerce (First Class Honours) and PhD in Marketing at the University of New South Wales (UNSW) in 2013 and 2018, respectively. From 2017 to 2022, he led research and development at Raiz Invest, a fintech company serving more than 600,000 active customers, where he worked on data-driven innovations to enhance financial decision-making and customer outcomes.

Dr Paul Burke is a Professor of Marketing and the Deputy Director, Centre for Business Intelligence and Data Analytics (BIDA) located in UTS Business School.

He is an expert in applied and theoretical aspects of choice modelling, experimental design and consumer behaviour. His work as a trandisciplinary researcher has been applied to various decision-making contexts ranging across diverse areas such as branding, corporate social responsbility, education, vaccination and health, labour market barriers and citizenship for persons with a disability. His research has even examined how bees make choices.

He has published in leading journals such as those listed on the FT50 including Journal of Marketing Research, Research Policy, Journal of Operations Management and Journal of Business Ethics, as well as A* journals in marketing including International Journal of Research in Marketing, Journal of Product Innovation Management and European Journal of Marketing. Dr Burke is an expert in multi-disciplinary and trans-disciplinary research, publishing in various top international journals including Transportation Research Part A: Policy and Practice, Educational Researcher, Teaching and Teacher Education, Appetite, Vaccine, Computers & Education and Social Science Research. Paul currently serves as Regional Editor (Asia Pacific) for the European Journal of Marketing.

Paul has been chief investigator and recipient of several grants totaling more than $4.3M including projects funded by the Australian Research Council (ARC) including an ARC DECRA, ARC Discovery and two ARC Linkage grants.

His insights and advancement in statistical techniques have been applied in his consultation with numerous organisations including Westpac, Toyota, Motorola, and Bose. Paul has also worked with several government and non-government organisations such as the NSW Department of Premier and Cabinet, NSW Department of Primary Industries, NSW Department of Fisheries, NSW Department of Education, Australian Defence Force, Association of Independent Schools of NSW and the Australian Academy of Science.

In the not-for-profit sector, he has worked with the War Memorial, and the Australian, Powerhouse, Maritime, National and Melbourne museums to understand factors that impact museum visitation. He has also been involved in projects to understand issues of retention and attrition among early career teachers employed in primary and secondary schools. He has also worked with Electroboard to determine how Interactive Whiteboards are best utilised by school teachers. He has worked with Grain Growers to examine what characteristics of wheat are valuable to millers that buy Australian wheat.

Paul is an outstanding contributor to University teaching and learning, particularly in the area of coordinating large classes, with two awards from UTS, with national recognition in the form of a Carrick Institute Citation and a second citation from the Australian Learning and Teaching Council (ALTC). He is a co-author of Business Analytics & Statistics and Australasian Business Statistics with Ken Black and others, both leading texts in the market. Before joining UTS, he was previously a full-time lecturer in Marketing at the University of Sydney. He has also worked with the CSIRO, as a research officer at Memetrics (an Internet research company), marketing manager at the Sydney University Sports and Aquatic Centre, and as a private consultant in marketing research.

He was a recipient of the ANZMAC Best Paper in Track Award for his work on ambiguous and meaningless features, the topic of his PhD dissertation. He is a graduate of the University of Sydney with a Bachelor of Economics (First Class Honours in Marketing).

We navigate through countless decisions ranging from what to eat to whom to marry, which shapes our roles as citizens, consumers, managers, and policymakers. Dr Adrian Camilleri, an Associate Professor of Marketing at the University of Technology Sydney Business School and Director of the UTS Behavioural Lab, delves into the heart of these decisions, striving to unravel their complexities and unlock pathways to improve outcomes and reduce regrets.

Adrian employs a blend of experimental and survey research methods to understand the thought processes underpinning judgment and decision-making, with a keen focus on what it means for organisations, consumers, and profits. From meal providers “nudging” sustainable diets, to financial service providers encouraging prudent retirement investing, to hospitals encouraging medical professionals to use best practice treatments, to retailers gamifying their loyalty reward programs, to consumers effectively learning from word-of-mouth, Adrian’s research is about understanding and influencing how, when, and why decisions happen.

Research contributions can be found in top-tier academic journals in psychology, management, marketing, and public policy, including distinguished publications in Nature Climate Change, Management Science, and the Journal of Experimental Psychology: General. Notably, he has repeatedly published in and now serves on the editorial board of the top-rated journal, Organizational Behavior and Human Decision Processes.

Recognised for his commitment to "marketing for good" research, Adrian was honoured with the esteemed 2022 AMA-EBSCO-RRBM Award for Responsible Research in Marketing by the American Marketing Association. Beyond his extensive industry recognition, his impact extends to the classroom where he has taught over ten thousand students the intricacies of consumer behaviour and marketing research, nurturing future leaders in the field.

Adrian’s dedication to mentorship is further evidenced by his supervision of PhD candidates and postdoctoral investigators exploring the realms of word-of-mouth dynamics and nudging sustainable behaviour. He is equally interested in spreading knowledge to people outside of academia, with his popular articles garnering more than a million reads across platforms including HBR.org, TheConversation.com, and PsychologyToday.com.

Driven by a commitment to real-world impact, Adrian actively collaborates with industry and government entities, leveraging his expertise to tackle pressing societal challenges. Supported by funding from organisations such as The Commonwealth Bank of Australia, Netflix, and the NSW State Government, Adrian's research aims to bring together academic rigour and practical relevance, embodying his core passion of bringing about positive change that makes a real difference.

Dr. Kaye Chan is a Senior Lecturer (equivalent to Assistant Professor) in Marketing at the University of Technology Sydney, Australia, and the Marketing Department's Associate Head (Education). Kaye was formerly the Director of the Master of Digital Marketing program.

Kaye commenced her academic career after working in industry for over a decade, where she has a proven track record in managing brand portfolios, launching new products, and associated communication and engagement with a range of stakeholders.

Kaye is a passionate educator focused on work-ready skills so her students can succeed in their careers. She was the director of the new Master of Digital Marketing program and has developed and taught subjects in this program for several years. Her other areas of teaching are marketing communications, media planning, and digital marketing. She currently chairs the UTS Business School Teaching & Learning Committee and is the marketing representative on Faculty Courses Committee.

Her research interests focus on data analysis to address sustainable consumption, as well as the issues faced in media and advertising in the online environment, and how marketing communications can be used to influence and change behaviour for a socially good world.  She has a published articles in Journal of Strategic Marketing, Journal of Advertising Research, International Journal of Market Research and Journal of Consumer Behaviour..

Kaye plays an active role in academic life at UTS. In addition to her TL activities, Kaye is a member of UTS Academic Board (2026-2028), Faculty Board Business as well as the Business School Workload Committee who developed the UTS Business School workload guidelines.

Dr. Christine Eckert is Adjunct Professor in the Marketing Discipline. Christine's primary research interest falls into the field of quantitative modeling, with a particular interest in the choices made by market participants, defined broadly. She has researched on this topic across different disciplinary issues: such as the financial decision making of consumers, strategic governance decisions of innovation seeking companies, and corporate and consumer social responsibility. Her research has been published in leading business and health journals such as Journal of Marketing Research, Management Science, Journal of Management, Review of Finance and Tobacco Control.

Dr Anurag Hingorani is a Senior Lecturer in the School of Economics and Marketing. He has most recently been the Bachelor of Business Director for the UTS Business School and has previously been Deputy Head, and Associate Head (Education), of the Marketing Discipline in the UTS Business School.

Anurag teaches marketing communication and related subjects at postgraduate and undergraduate levels. He has previously taught marketing foundations and interactive communication and customer behaviour at the undergraduate level.

Anurag was a Visiting Assistant Professor and Scholar-in-Residence in the School of Communication at Emerson College, in Boston, where he taught subjects such as cultural foundations of consumer behaviour and global marketing communication and advertising.

Anurag has presented his research at national and international, academic and industry conferences on topics such as body image, skincare product advertising, advertising variation, and visual metaphors in advertising and has published related papers besides those in the areas of marketing and business education. His research has been presented at conferences of the European Advertising Association, the Association for Consumer Research, the Australian and New Zealand Marketing Academy and the China India Insights Program at Yale University. He has been Track Chair for healthcare marketing conferences in Europe and Asia and has served as a reviewer for conferences such as the Asia-Pacific Conference of the Association for Consumer Research and the Australian and New Zealand Marketing Academy Conference as well as for academic journals such as the Australasian Marketing Journal, Asia Pacific Journal of Marketing and Logistics, Journal of Marketing Education and the International Journal of Pharmaceutical and Healthcare Marketing.

Anurag is a recipient of the UniJobs Lecturer of the Year Award (2010 and 2012 nominee), the UTS Undergraduate Business Prize for Excellence in Teaching (40-100 students) (Autumn 2013, 2014, 2018), the UTS Business School Certificate for Excellence in Teaching (Undergraduate) (Autumn 2017), the UTS Business School Top Teacher (Autumn 2022, 2023) and Top Subject (Autumn 2022, 2023, 2024) Awards, the Emerald Literati Network Award for Excellence (2013 Highly Commended Paper Award) and the ANZMAC Conference's Best Paper in Marketing Communications Track Award (2016).

James has completed both a Bachelor's of Business and a Master's of International Marketing from UTS. He has a 30-year career which spans the Medical, Professional Services, International Development and Education sectors in a variety of Sales, Marketing and Business Development roles. 

Dr. TaeWoo Kim is an internationally recognized behavioral researcher focusing on technologies and human decision-making. TaeWoo earned his Ph.D. in Marketing with a minor in Psychology from the Kelley School of Business, USA. TaeWoo also has two Master’s degrees: Economics (Purdue University, USA) and Statistics (University of Iowa, USA). As one of the pioneers in his research topic area, TaeWoo’s research focuses on examining the impact of emerging technologies on human decision-making. His works were published in numerous FT50 and ABDC A* marketing and psychology journals, including the Journal of Marketing, Journal of Academy of Marketing Science, European Journal of Marketing, Journal of Service Research, Psychological Science, and Personality and Social Psychology Bulletin. His research was also featured in various media outlets, including the Wall Street Journal, Harvard Business Review, The Conversation, ABC Radio and Canada’s CBC Radio.

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Dr. Ofer Mintz is Associate Professor of Marketing at the University of Technology Sydney (UTS) and Head of the UTS Business School's AI in Research Business Venture Hub (a research focused initiative involving over 70 researchers). His research and teaching focuses on marketing strategy/analytics, the role of marketing in startups, digital marketing, and the impact of AI on businesses and customers. 

Ofer has presented invited research talks on five continents, been awarded grants from several academic-practitioner organizations, and published research in leading academic journals, such as the Journal of Marketing, Marketing Science, Journal of International Business Studies and International Journal of Research in Marketing, and in leading managerial outlets, such as the World Economic Forum, Forbes, Mumbrella, and Harvard Business School Working Knowledge. Ofer has also written a book titled "The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow" and is finalising a second book titled "Digital Marketing Analytics in the Age of AI: Strategies, Metrics, and Analysis Methods." 

Ofer is the first Australian-based scholar to have his research win the Buzzell Award "greatest impact on marketing thought and practice" over the past two years by the Marketing Science Institute, which was awarded for research w/Tim Gilbride, Imran Currim, and Peter Lenk identifying the right metric(s) for the right marketing-mix decision. In addition, Ofer, along with his co-authors, was nominated as a finalist for the Buzzell Award by the Marketing Science Institute for research examining national and organisational cultural drivers of metric use for marketing decisions in 16 countries and the Academy of Marketing Science Review best paper award for research on metaverse marketing. 

Ofer is also quite passionate about teaching his award-winning digital marketing and marketing management subjects that have been highlighted in the media in addition to trying to get students quality jobs in this area or up-skill their current ones, and keeping contact and relationships with former students. Further, Ofer co-led/developed the Digital Marketing Management Training for Women Re-Entering the Workforce After a Career Break Program, sponsored by a grant by the Australian National Career Institute and in collaboration with UTS Future Plus, Interactive Advertising Bureau (IAB) Australia, Right Management, In Marketing We Trust, Indago Digital, and Nibble Digital. 

Apart from UTS, Ofer has been on the faculty, a visiting faculty member, or researcher/lecturer at the Wharton School, Tel Aviv University, Louisiana State University, Reichman University, and University of California Irvine. He has also been an invited delegate on an Australian Trade Mission on Innovation to the USA co-led by Tesla Chairwoman Robyn Denholm and Boeing APAC President Maureen Dougherty that led to an opportunity to visit and talk with executives from leading tech firms in the Silicon Valley and Seattle regions. Further, he has been a judge for the Australian Junior Space Design Competition and is active in many academic and managerial endeavors involving marketing analytics, digital marketing, and start-up firms. Finally, Ofer has given keynote and industry presentations and also served as an expert on marketing, innovation, and strategy practices for legal matters.

Shahryar Mohsenin is an assistant professor of Marketing at UTS Business School. He earned his PhD in Marketing, with a focus on Consumer Behavior, from Bocconi University, Italy. 

His research focuses on consumer choice, judgment and decision-making, branding, and processing disfluency.  Drawing on cognitive psychology, he primarily uses experimental methods, complemented by secondary data, to understand how consumers process information and make choices across different marketplace contexts.  His research has been published in the Journal of Consumer Research and Psychological Science. His current research examines topics in branding, including brand names and brand activism, as well as how the framing and presentation of price information shape consumer judgments and choices.

He is also a member of the Australian and New Zealand Marketing Academy (ANZMAC) Consumer Behaviour Special Interest Group (CB-SIG).

My research areas are:

• Branding
• Customer Judgment and Decision-making
• Information Processing
• Cognitive biases and Heuristics

Aristus Ochionuoha is a Lecturer in Marketing at the University of Technology Sydney.   

Before joining UTS Business School, Aristus held key management positions in leading fast-moving consumer goods (FMCG) firms and academic institutions in Nigeria. His 7+ years of experience spans sales, marketing, and teaching roles. He has also occupied several leadership positions in youth-based organizations for development.

Dr Anna Sahgal received her PhD in Marketing from Macquarie University, Sydney. Anna is a lecturer at UTS. Her current research interests lie within the sphere of consumer-behaviour and consumer-culture in experiential products. Anna uses interpretive methodologies to study topics in Consumer Behaviour.

She is currently engaged in a number of research projects. Anna has several years of teaching experience in Brand management, Marketing Management, Digital Marketing, Services Marketing, Consumer Behaviour and Integrated Marketing Communications. Her teaching philosophy is based on a highly engaging and real-life problem-solving learning approach.